Do you remember the last time someone handed you a business card of theirs? What did you do with it? Did you thank them for it and then proceeded to place it into your pocket? Maybe you thought that the cad was important enough to be in your wallet? Perhaps you didn’t really feel like you’ll be needing the card at all and you just threw it away? In the corporate world, a simple exchange of business cards can mean a lot of things to both the person handing the card out and the one receiving it.
Now before you hand a card out to a person, you should keep in mind that they will do one of the three things we mentioned above. They might actually want to keep your card with the intent of reaching out to you at some point but since they didn’t store it carefully, they might end up losing the card before they can use it. At other times, the person you hand the card to might not give it too much of a thought before they throw it away. In both these scenarios, the reason the card ends up compromised is because it didn’t exhibit enough value to be taken seriously.
The good news is that you can actually control the way someone sees the card you hand them. Let’s say that you have your business cards printed from Metal Kards; these laser engraved metallic business cards are something no one would have the heart to throw away. Once you hand a metal card to someone, it’s also more likely to survive a day in their pocket till they can get home and place it in their card book.